PRIVACY & COOKIES

PRIVACY POLICY
WE CREATED THIS PRIVACY POLICY (VERSION 01.01.1970-121508320), TO DECLARE WHICH INFORMATION WE COLLECT, HOW WE USE DATA AND WHICH OPTIONS THE USERS OF OUR WEBSITE HAVE, ACCORDING TO THE GUIDELINES OF THE General Data Protection Regulation (EU) 2016/679

UNFORTUNATELY, THESE SUBJECTS SOUND RATHER TECHNICAL DUE TO THEIR NATURE, BUT WE HAVE PUT MUCH EFFORT INTO DESCRIBING THE MOST IMPORTANT THINGS AS SIMPLY AND CLEARLY AS POSSIBLE.

AUTOMATIC DATA RETENTION
EVERY TIME YOU VISIT A WEBSITE NOWADAYS, CERTAIN INFORMATION IS AUTOMATICALLY CREATED AND SAVED, JUST AS IT HAPPENS ON THIS WEBSITE.

WHENEVER YOU VISIT OUR WEBSITE SUCH AS YOU ARE DOING RIGHT NOW, OUR WEBSERVER (COMPUTER ON WHICH THIS WEBSITE IS SAVED/STORED)

- AUTOMATICALLY SAVES DATA SUCH ASTHE ADDRESS (URL) OF THE ACCESSED WEBSITE
- BROWSER AND BROWSER VERSION
- THE USED OPERATING SYSTEM
- THE ADDRESS (URL) OF THE PREVIOUSLY VISITED SITE (REFERRER URL)
- THE HOST NAME AND THE IP-ADDRESS OF THE DEVICE THE WEBSITE IS ACCESSED FROM
- DATE AND TIME
IN FILES (WEBSERVER-LOGFILES).

GENERALLY, WEBSERVER-LOGFILES STAY SAVED FOR TWO WEEKS AND THEN GET DELETED AUTOMATICALLY. WE DO NOT PASS THIS INFORMATION TO OTHERS, BUT WE CANNOT EXCLUDE THE POSSIBILITY THAT THIS DATA WILL BE LOOKED AT IN CASE OF ILLEGAL CONDUCT.

COOKIES
OUR WEBSITE USES HTTP-COOKIES TO STORE USER-SPECIFIC DATA.
FOR YOUR BETTER UNDERSTANDING OF THE FOLLOWING PRIVACY POLICY STATEMENT, WE WILL EXPLAIN TO YOU BELOW WHAT COOKIES ARE AND WHY THEY ARE IN USE.

WHAT EXACTLY ARE COOKIES?
EVERY TIME YOU SURF THE INTERNET, YOU USE A BROWSER. COMMON BROWSERS ARE FOR EXAMPLE CHROME, SAFARI, FIREFOX, INTERNET EXPLORER AND MICROSOFT EDGE. MOST WEBSITES STORE SMALL TEXT-FILES IN YOUR BROWSER. THESE FILES ARE CALLED COOKIES.

WHAT SHOULD NOT BE DISMISSED, IS THAT COOKIES ARE VERY USEFUL LITTLE HELPERS. NEARLY ALL WEBSITES USE COOKIES. MORE ACCURATELY SPEAKING THESE ARE HTTP-COOKIES, SINCE THERE ARE ALSO DIFFERENT COOKIES FOR OTHER USES. HTTP-COOKIES ARE SMALL FILES WHICH OUR WEBSITE STORES ON YOUR COMPUTER. THESE COOKIE FILES ARE AUTOMATICALLY PUT INTO THE COOKIE-FOLDER, WHICH IS LIKE THE “BRAIN” OF YOUR BROWSER. A COOKIE CONSISTS OF A NAME AND A VALUE. MOREOVER, TO DEFINE A COOKIE, ONE OR MULTIPLE ATTRIBUTES MUST BE SPECIFIED.

COOKIES SAVE CERTAIN PARTS OF YOUR USER DATA, SUCH AS E.G. LANGUAGE OR PERSONAL PAGE SETTINGS. WHEN YOU RE-OPEN OUR WEBSITE, YOUR BROWSER SUBMITS THESE “USER SPECIFIC” INFORMATION BACK TO OUR SITE. THANKS TO COOKIES, OUR WEBSITE KNOWS WHO YOU ARE AND OFFERS YOU THE SETTINGS YOU ARE FAMILIAR TO. IN SOME BROWSERS EVERY COOKIE HAS ITS OWN FILE, IN OTHERS SUCH AS FIREFOX, ALL COOKIES ARE STORED IN ONE SINGLE FILE.

THERE ARE BOTH FIRST-PARTY COOKIES AND THIRD-PARTY COOOKIES. FIRST-PARTY COOKIES ARE CREATED DIRECTLY BY OUR SITE, WHILE THIRD-PARTY COOKIES ARE CREATED BY PARTNER-WEBSITES (E.G. GOOGLE ANALYTICS). EVERY COOKIE IS INDIVIDUAL, SINCE EVERY COOKIE STORES DIFFERENT DATA. THE EXPIRATION TIME OF A COOKIE ALSO VARIES – IT CAN BE A FEW MINUTES, OR UP TO A FEW YEARS. COOKIES ARE NO SOFTWARE-PROGRAMS AND CONTAIN NO COMPUTER VIRUSES, TROJANS OR ANY OTHER MALWARE. COOKIES ALSO CANNOT ACCESS YOUR PC’S INFORMATION.

THIS IS AN EXAMPLE OF HOW COOKIE-FILES CAN LOOK:

NAME: _GA
VALUE: GA1.2.1326744211.152121508320-9
PURPOSE: DIFFERENTIATION BETWEEN WEBSITE VISITORS
EXPIRATION DATE: AFTER 2 YEARS

A BROWSER SHOULD SUPPORT THESE MINIMUM SIZES:

- AT LEAST 4096 BYTES PER COOKIE
- AT LEAST 50 COOKIES PER DOMAIN
- AT LEAST 3000 COOKIES IN TOTAL

WHICH TYPES OF COOKIES ARE THERE?
WHAT EXACT COOKIES WE USE, DEPENDS ON THE USED SERVICES. WE WILL EXPLAIN THIS IN THE FOLLOWING SECTIONS OF THE PRIVACY POLICY STATEMENT. FIRSTLY, WE WILL BRIEFLY FOCUS ON THE DIFFERENT TYPES OF HTTP-COOKIES.

THERE ARE 4 DIFFERENT TYPES OF COOKIES:

ESSENTIAL COOKIES
THESE COOKIES ARE NECESSARY TO ENSURE THE BASIC FUNCTION OF A WEBSITE. THEY ARE NEEDED WHEN A USER FOR EXAMPLE PUTS A PRODUCT INTO THEIR SHOPPING CART, THEN CONTINUES SURFING ON DIFFERENT WEBSITES AND COMES BACK LATER IN ORDER TO PROCEED TO THE CHECKOUT. EVEN WHEN THE USER CLOSED THEIR WINDOW PRIORLY, THESE COOKIES ENSURE THAT THE SHOPPING CART DOES NOT GET DELETED.

PURPOSIVE COOKIES
THESE COOKIES COLLECT INFO ABOUT THE USER BEHAVIOUR AND RECORD IF THE USER POTENTIALLY RECEIVES ANY ERROR MESSAGES. FURTHERMORE, THESE COOKIES RECORD THE WEBSITE’S LOADING TIME AS WELL AS ITS BEHAVIOUR WITHIN DIFFERENT BROWSERS.

TARGET-ORIENTATED COOKIES
THESE COOKIES CARE FOR AN IMPROVED USER-FRIENDLINESS. THUS, INFORMATION SUCH AS PREVIOUSLY ENTERED LOCATIONS, FONTS OR DATA IN FORMS STAY SAVED.

ADVERTISING COOKIES
THESE COOKIES ARE ALSO KNOWN AS TARGETING-COOKIES. THEY SERVE THE PURPOSE OF DELIVERING INDIVIDUALLY ADAPTED ADVERTISEMENTS TO THE USER. THIS CAN BE VERY PRACTICAL, BUT ALSO RATHER ANNOYING.

UPON YOUR FIRST VISIT TO A WEBSITE YOU ARE USUALLY ASKED WHICH OF THESE COOKIE-TYPES YOU WANT TO ACCEPT. FURTHERMORE, THIS DECISION WILL OF COURSE ALSO BE SAVED IN A COOKIE.

HOW CAN I DELETE COOKIES?
YOU YOURSELF TAKE THE DECISION IF AND HOW YOU WANT TO USE COOKIES. THUS, NO MATTER WHAT SERVICE OR WEBSITE COOKIES ARE FROM, YOU ALWAYS HAVE THE OPTION TO DELETE, DEACTIVATE OR ONLY PARTIALLY ALLOW THEM. THEREFORE, YOU CAN FOR EXAMPLE BLOCK COOKIES OF THIRD PARTIES BUT ALLOW ANY OTHER COOKIES.

IF YOU WANT CHANGE OR DELETE COOKIE-SETTINGS AND WOULD LIKE TO DETERMINE WHICH COOKIES HAVE BEEN SAVED TO YOUR BROWSER, YOU CAN FIND THIS INFO IN YOUR BROWSER-SETTINGS:

Chrome: Clear, enable and manage cookies in Chrome 
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox 
Internet Explorer: Delete and manage cookies 
Microsoft Edge: Delete cookies in Microsoft Edge 

IF YOU GENERALLY DO NOT WANT TO ALLOW ANY COOKIES AT ALL, YOU CAN SET UP YOUR BROWSER IN A WAY, TO NOTIFY YOU WHENEVER A POTENTIAL COOKIE IS ABOUT TO BE SET. THIS GIVES YOU THE OPPORTUNITY TO MANUALLY DECIDE TO EITHER PERMIT OR DENY THE PLACEMENT OF EVERY SINGLE COOKIE. THE SETTINGS FOR THIS DIFFER FROM BROWSER TO BROWSER. THEREFORE, IT MIGHT BE BEST FOR YOU TO SEARCH FOR THE INSTRUCTIONS IN GOOGLE. IF YOU ARE USING CHROME, YOU COULD FOR EXAMPLE PUT THE SEARCH PHRASE “DELETE COOKIES CHROME” OR “DEACTIVATE COOKIES CHROME” INTO GOOGLE.

HOW IS MY DATA PROTECTED?
THERE IS A “COOKIE POLICY” THAT HAS BEEN IN PLACE SINCE 2009. IT STATES THAT THE STORAGE OF COOKIES REQUIRES THE USER’S CONSENT. HOWEVER, AMONG THE COUNTRIES OF THE EU, THESE GUIDELINES ARE OFTEN MET WITH MIXED REACTIONS. IN AUSTRIA THE GUIDELINES HAVE BEEN IMPLEMENTED IN § 96 SECTION 3 OF THE TELECOMMUNICATIONS ACT (TKG).

IF YOU WANT TO LEARN MORE ABOUT COOKIES AND DO NOT MIND TECHNICAL DOCUMENTATION, WE RECOMMEND https://tools.ietf.org/html/rfc6265, THE REQUEST FOR COMMENTS OF THE INTERNET ENGINEERING TASK FORCE (IETF) CALLED “HTTP STATE MANAGEMENT MECHANISM”.

STORAGE OF PERSONAL DATA
ANY PERSONAL DATA YOU ELECTRONICALLY SUBMIT TO US ON THIS WEBSITE, SUCH AS YOUR NAME, EMAIL ADDRESS, HOME ADDRESS OR OTHER PERSONAL INFORMATION YOU PROVIDE VIA THE TRANSMISSION OF A FORM OR VIA ANY COMMENTS TO THE BLOG, ARE SOLELY USED FOR THE SPECIFIED PURPOSE AND GET STORED SECURELY ALONG WITH THE RESPECTIVE SUBMISSION TIMES AND IP-ADDRESS. THESE DATA DO NOT GET PASSED ON TO THIRD PARTIES.

THEREFORE, WE USE PERSONAL DATA FOR THE COMMUNICATION WITH ONLY THOSE USERS, WHO HAVE EXPLICITLY REQUESTED BEING CONTACTED, AS WELL AS FOR THE EXECUTION OF THE SERVICES AND PRODUCTS OFFERED ON THIS WEBSITE. WE DO NOT PASS YOUR PERSONAL DATA TO OTHERS WITHOUT YOUR APPROVAL, BUT WE CANNOT EXCLUDE THE POSSIBILITY THIS DATA WILL BE LOOKED AT IN CASE OF ILLEGAL CONDUCT.

IF YOU SEND US PERSONAL DATA VIA EMAIL – AND THUS NOT VIA THIS WEBSITE – WE CANNOT GUARANTEE ANY SAFE TRANSMISSION OR PROTECTION OF YOUR DATA. WE RECOMMEND YOU, TO NEVER SEND CONFIDENTIAL DATA VIA EMAIL.

RIGHTS IN ACCORDANCE WITH THE GENERAL DATA PROTECTION REGULATION
YOU ARE GRANTED THE FOLLOWING RIGHTS IN ACCORDANCE WITH THE PROVISIONS OF THE GDPR (GENERAL DATA PROTECTION REGULATION) AND THE AUSTRIAN Data Protection Act (DSG):

- RIGHT TO RECTIFICATION (ARTICLE 16 GDPR)
- RIGHT TO ERASURE (“RIGHT TO BE FORGOTTEN“) (ARTICLE 17 GDPR)
- RIGHT TO RESTRICT PROCESSING (ARTICLE 18 GDPR)
- RIGHT TO NOTIFICATION – NOTIFICATION OBLIGATION REGARDING RECTIFICATION OR ERASURE OF PERSONAL DATA OR RESTRICTION OF PROCESSING (ARTICLE 19 GDPR)
- RIGHT TO DATA PORTABILITY (ARTICLE 20 GDPR)
- RIGHT TO OBJECT (ARTICLE 21 GDPR)
- RIGHT NOT TO BE SUBJECT TO A DECISION BASED SOLELY ON AUTOMATED PROCESSING – INCLUDING PROFILING – (ARTICLE 22 GDPR)

IF YOU THINK THAT THE PROCESSING OF YOUR DATA VIOLATES THE DATA PROTECTION LAW, OR THAT YOUR DATA PROTECTION RIGHTS HAVE BEEN INFRINGED IN ANY OTHER WAY, YOU CAN LODGE A COMPLAINT WITH YOUR RESPECTIVE REGULATORY AUTHORITY. FOR AUSTRIA THIS IS THE DATA PROTECTION AUTHORITY, WHOSE WEBSITE YOU CAN ACCESS AT https://www.data-protection-authority.gv.at/.

EVALUATION OF VISITOR BEHAVIOUR
IN THE FOLLOWING PRIVACY POLICY, WE WILL INFORM YOU ON IF AND HOW WE EVALUATE THE DATA OF YOUR VISIT TO THIS WEBSITE. THE EVALUATION IS GENERALLY MADE ANONYMOUSLY, AND WE CANNOT LINK TO YOU PERSONALLY BASED ON YOUR BEHAVIOUR ON THIS WEBSITE.

YOU CAN FIND OUT MORE ABOUT HOW TO DISAGREE WITH THE EVALUATION OF VISITOR DATA, IN THE PRIVACY POLICY BELOW.

TLS ENCRYPTION WITH HTTPS
WE USE HTTPS TO TRANSFER INFORMATION ON THE INTERNET IN A TAP-PROOF MANNER (DATA PROTECTION THROUGH TECHNOLOGY DESIGN Article 25 Section 1 GDPR). WITH THE USE OF TLS (TRANSPORT LAYER SECURITY), WHICH IS AN ENCRYPTION PROTOCOL FOR SAFE DATA TRANSFER ON THE INTERNET, WE CAN ENSURE THE PROTECTION OF CONFIDENTIAL INFORMATION. YOU CAN RECOGNISE THE USE OF THIS SAFEGUARDING TOOL BY THE LITTLE LOCK-SYMBOL, WHICH IS SITUATED IN YOUR BROWSER’S TOP LEFT CORNER, AS WELL AS BY THE USE OF THE LETTERS HTTPS (INSTEAD OF HTTP) AS A PART OF OUR WEB ADDRESS.

GOOGLE ANALYTICS PRIVACY POLICY
WE USE THE TRACKING AND ANALYSIS TOOL GOOGLE ANALYTICS (GA) OF THE US-AMERICAN COMPANY GOOGLE LLC (1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW, CA 94043, USA). GOOGLE ANALYTICS COLLECTS DATA ON YOUR ACTIONS ON OUR WEBSITE. WHENEVER YOU CLICK A LINK FOR EXAMPLE, THIS ACTION IS SAVED IN A COOKIE AND TRANSFERRED TO GOOGLE ANALYTICS. WITH THE HELP OF REPORTS WHICH WE RECEIVE FROM GOOGLE ANALYTICS, WE CAN ADAPT OUR WEBSITE AND OUR SERVICES BETTER TO YOUR WISHES. IN THE FOLLOWING, WE WILL EXPLAIN THE TRACKING TOOL IN MORE DETAIL, AND MOST OF ALL, WE WILL INFORM YOU WHAT DATA IS SAVED AND HOW YOU CAN PREVENT THIS.

WHAT IS GOOGLE ANALYTICS?
GOOGLE ANALYTICS IS A TRACKING TOOL WITH THE PURPOSE OF CONDUCTING DATA TRAFFIC ANALYSIS OF OUR WEBSITE. FOR GOOGLE ANALYTICS TO WORK, THERE IS A TRACKING CODE INTEGRATED TO OUR WEBSITE. UPON YOUR VISIT TO OUR WEBSITE, THIS CODE RECORDS VARIOUS ACTIONS YOU PERFORM ON YOUR WEBSITE. AS SOON AS YOU LEAVE OUR WEBSITE, THIS DATA IS SENT TO THE GOOGLE ANALYTICS SERVER, WHERE IT IS STORED.

GOOGLE PROCESSES THIS DATA AND WE THEN RECEIVE REPORTS ON YOUR USER BEHAVIOUR. THESE REPORTS CAN BE ONE OF THE FOLLOWING:

- TARGET AUDIENCE REPORTS: WITH THE HELP OF TARGET AUDIENCE REPORTS WE CAN GET TO KNOW OUR USERS BETTER AND CAN THEREFORE BETTER UNDERSTAND WHO IS INTERESTED IN OUR SERVICE.
- ADVERTISING REPORTS: THROUGH ADVERTISING REPORTS WE CAN ANALYSE OUR ONLINE ADVERTISING BETTER AND HENCE IMPROVE IT.
- ACQUISITION REPORTS: ACQUISITION REPORTS PROVIDE US HELPFUL INFORMATION ON HOW WE CAN GET MORE PEOPLE ENTHUSIASTIC ABOUT OUR SERVICE.
- BEHAVIOUR REPORTS: WITH THESE REPORTS, WE CAN FIND OUT HOW YOU INTERACT WITH OUR WEBSITE. BY THE MEANS OF BEHAVIOUR REPORTS, WE CAN UNDERSTAND WHAT PATH YOU GO ON OUR WEBSITE AND WHAT LINKS YOU CLICK.
- CONVERSION REPORTS: A CONVERSION IS THE PROCESS OF LEADING YOU TO CARRY OUT A DESIRED ACTION DUE TO A MARKETING MESSAGE. AN EXAMPLE OF THIS WOULD BE TRANSFORMING YOU FROM A MERE WEBSITE VISITOR INTO A BUYER OR A NEWSLETTER SUBSCRIBER. HENCE, WITH THE HELP OF THESE REPORTS WE CAN SEE IN MORE DETAIL, IF OUR MARKETING MEASURES ARE SUCCESSFUL WITH YOU. OUR AIM IS TO INCREASE OUR CONVERSION RATE.
- REAL TIME REPORTS: WITH THE HELP OF THESE REPORTS WE CAN SEE IN REAL TIME, WHAT HAPPENS ON OUR WEBSITE. IT MAKES US FOR EXAMPLE SEE, WE CAN SEE HOW MANY USERS ARE READING THIS TEXT RIGHT NOW.

WHY DO WE USE GOOGLE ANALYTICS ON OUR WEBSITE?
THE OBJECTIVE OF OUR WEBSITE IS CLEAR: WE WANT TO OFFER YOU THE BEST POSSIBLE SERVICE. GOOGLE ANALYTICS’ STATISTICS AND DATA HELP US WITH REACHING THIS GOAL.

STATISTICALLY EVALUATED DATA GIVE US A CLEAR PICTURE OF THE STRENGTHS AND WEAKNESSES OF OUR WEBSITE. ON THE ONE HAND, WE CAN OPTIMISE OUR PAGE IN A WAY, THAT MAKES IT EASIER TO BE FOUND BY INTERESTED PEOPLE ON GOOGLE. ON THE OTHER HAND, THE DATA HELPS US TO GET A BETTER UNDERSTANDING OF YOU AS OUR VISITOR. THEREFORE, WE CAN VERY ACCURATELY FIND OUT WHAT WE MUST IMPROVE ON OUR WEBSITE, IN ORDER TO OFFER YOU THE BEST POSSIBLE SERVICE. THE ANALYSIS OF THAT DATA ALSO ENABLES US TO CARRY OUT OUR ADVERTISING AND MARKETING MEASURES IN A MORE INDIVIDUAL AND MORE COST-EFFECTIVE WAY. AFTER ALL, IT ONLY MAKES SENSE TO SHOW OUR PRODUCTS AND SERVICES EXCLUSIVELY TO PEOPLE WHO ARE INTERESTED IN THEM.

WHAT DATA GETS STORED BY GOOGLE ANALYTICS?
WITH THE AID OF A TRACKING CODE, GOOGLE ANALYTICS CREATES A RANDOM, UNIQUE ID WHICH IS CONNECTED TO YOUR BROWSER COOKIE. THAT WAY, GOOGLE ANALYTICS RECOGNISES YOU AS A NEW USER. THE NEXT TIME YOU VISIT OUR SITE, YOU WILL BE RECOGNISED AS A “RECURRING” USER. ALL DATA THAT IS COLLECTED GETS SAVED TOGETHER WITH THIS VERY USER ID. ONLY THIS IS HOW IT IS MADE POSSIBLE FOR US TO EVALUATE AND ANALYSE PSEUDONYMOUS USER PROFILES.

YOUR INTERACTIONS ON OUR WEBSITE ARE MEASURES BY TAGS SUCH AS COOKIES AND APP INSTANCE IDS. INTERACTIONS ARE ALL KINDS OF ACTIONS THAT YOU PERFORM ON OUR WEBSITE. IF YOU ARE ALSO USING OTHER GOOGLE SYSTEMS (SUCH AS A GOOGLE ACCOUNT), DATA GENERATED BY GOOGLE ANALYTICS CAN BE LINKED WITH THIRD-PARTY COOKIES. GOOGLE DOES NOT PASS ON ANY GOOGLE ANALYTICS DATA, UNLESS WE AS THE WEBSITE OWNERS AUTHORISE IT. IN CASE IT IS REQUIRED BY LAW, EXCEPTIONS CAN OCCUR.

THE FOLLOWING COOKIES ARE USED BY GOOGLE ANALYTICS:

NAME: _GA
VALUE:2.1326744211.152121508320-5
PURPOSE: BY DEAFAULT, ANALYTICS.JS USES THE COOKIE _GA, TO SAVE THE USER ID. IT GENERALLY SERVES THE PURPOSE OF DIFFERENCIATING BETWEEN WEBSITE VISITORS.
EXPIRATION DATE: AFTER 2 YEARS

NAME: _GID
VALUE:2.1687193234.152121508320-1
PURPOSE: THIS COOKIE ALSO SERVES THE PURPOSE OF DIFFERENTIATING BETWEEN WEBSITE USERS
EXPIRATION DATE: AFTER 24 HOURS

NAME: _GAT_GTAG_UA_
VALUE: 1
VERWENDUNGSZWECK: IT IS USED FOR DECREASING THE DEMAND RATE. IF GOOGLE ANALYTICS IS PROVIDED VIA GOOGLE TAG MANAGER, THIS COOKIE GETS THE NAME _DC_GTM_ .
EXPIRATION DATE: AFTER 1 MINUTE

NAME: AMP_TOKEN
VALUE: NO INFORMATION
PURPOSE: THIS COOKIE HAS A TOKEN WHICH IS USED TO RETRIEVE THE USER ID BY THE AMP CLIENT ID SERVICE. OTHER POSSIBLE VALUES SUGGEST A LOGOFF, A REQUEST OR AN ERROR.
EXPIRATION DATE: AFTER 30 SECONDS UP TO ONE YEAR

NAME: __UTMA
VALUE:1564498958.1564498958.1564498958.1
PURPOSE: WITH THIS COOKIE YOUR BEHAVIOUR ON THE WEBSITE CAN BE TRACKED AND THE SITE PERFORMANCE CAN BE MEASURED. THE COOKIE IS UPDATED EVERY TIME THE INFORMATION IS SENT TO GOOGLE ANALYTICS.
EXPIRATION DATE: AFTER 2 YEARS

NAME: __UTMT
VALUE: 1
PURPOSE: JUST LIKE _GAT_GTAG_UA_ THIS COOKIE IS USED FOR KEEPING THE REQUIREMENT RATE IN CHECK.
EXPIRATION DATE: AFER 10 MINUTES

NAME: __UTMB
VALUE:3.10.1564498958
PURPOSE: THIS COOKIE IS USED TO DETERMINE NEW SESSIONS. IT IS UPDATED EVERY TIME NEW DATA OR INFORMATION GETS SENT TO GOOGLE ANALYTICS.
EXPIRATION DATE: AFTER 30 MINUTES

NAME: __UTMC
VALUE: 167421564
PURPOSE: THIS COOKIE IS USED TO DETERMINE NEW SESSIONS FOR RECURRING VISITORS. IT IS THEREFORE A SESSION COOKIE, AND ONLY STAYS SAVED UNTIL YOU CLOSE THE BROWSER AGAIN.
EXPIRATION DATE: AFTER CLOSING THE BROWSER

NAME: __UTMZ
VALUE: M|UTMCCN=(REFERRAL)|UTMCMD=REFERRAL|UTMCCT=/
PURPOSE: THIS COOKIE IS USED TO IDENTIFY THE SOURCE OF OUR WEBSITE’S VISITOR NUMBER. THIS MEANS, THAT THE COOKIE SAVES INFORMATION ON WHERE YOU CAME TO OUR WEBSITE FROM. THIS COULD BE ANOTHER SITE OR AN ADVERTISEMENT.
EXPIRATION DATE: AFTER 6 MONTHS

NAME: __UTMV
VALUE: NO INFORMATION
PURPOSE: THE COOKIE IS USED TO STORE CUSTOM USER DATA. IT GETS UPDATED WHENEVER INFORMATION IS SENT TO GOOGLE ANALYTICS.
EXPIRATION DATE: AFTER 2 YEARS

NOTE: THIS LIST IS BY NO MEANS EXHAUSTIVE, SINCE GOOGLE ARE REPEATEDLY CHANGING THE USE OF THEIR COOKIES.

BELOW WE WILL GIVE YOU AN OVERVIEW OF THE MOST IMPORTANT DATA THAT CAN BE EVALUATED BY GOOGLE ANALYTICS:

HEATMAPS: GOOGLE CREATES SO-CALLED HEATMAPS AN. THESE HEATMAPS MAKE IT POSSIBLE TO SEE THE EXACT AREAS YOU CLICK ON, SO WE CAN GET INFORMATION ON WHAT ROUTES YOU MAKE ON OUR WEBSITE.

SESSION DURATION: GOOGLE CALLS THE TIME YOU SPEND ON OUR WEBSITE WITHOUT LEAVING IT SESSION DURATION. WHENEVER YOU ARE INACTIVE FOR 20 MINUTES, THE SESSION ENDS AUTOMATICALLY.

BOUNCE RATE IF YOU ONLY LOOK AT ONE PAGE OF OUR WEBSITE AND THEN LEAVE OUR WEBSITE AGAIN, IT IS CALLED A BOUNCE.

ACCOUNT CREATION: IF YOU CREATE AN ACCOUNT OR MAKE AN ORDER ON OUR WEBSITE, GOOGLE ANALYTICS COLLECTS THIS DATA.

IP-ADDRESS: THE IP ADDRESS IS ONLY SHOWN IN A SHORTENED FORM, TO MAKE IT IMPOSSIBLE TO CLEARLY ALLOCATE IT.

LOCATION: YOUR APPROXIMATE LOCATION AND THE COUNTRY YOU ARE IN CAN BE DEFINED BY THE IP ADDRESS. THIS PROCESS IS CALLED IP LOCATION DETERMINATION.

TECHNICAL INFORMATION: INFORMATION ABOUT YOUR BROWSER TYPE, YOUR INTERNET PROVIDER AND YOUR SCREEN RESOLUTION ARE CALLED TECHNICAL INFORMATION.

SOURCE: BOTH, GOOGLE ANALYTICS AS WELL AS OURSELVES, ARE INTERESTED WHAT WEBSITE OR WHAT ADVERTISEMENT LED YOU TO OUR SITE.

FURTHER POSSIBLY STORED DATA INCLUDES CONTACT DATA, POTENTIAL REVIEWS, PLAYING MEDIA (E.G. WHEN YOU PLAY A VIDEO ON OUR SITE), SHARING OF CONTENTS VIA SOCIAL MEDIA OR ADDING OUR SITE TO YOUR FAVOURITES. THIS LIST IS NOT EXHAUSTIVE AND ONLY SERVES AS GENERAL GUIDANCE ON GOOGLE ANALYTICS’ DATA RETENTION.

HOW LONG AND WHERE IS THE DATA SAVED?
GOOGLE HAS SERVERS ACROSS THE GLOBE. MOST OF THEM ARE IN AMERICA AND THEREFORE YOUR DATA IS MAINLY SAVED ON AMERICAN SERVERS. HERE YOU CAN READ DETAILED INFORMATION ON WHERE GOOGLE’S DATA CENTRES ARE LOCATED: https://www.google.com/about/datacenters/inside/locations/?hl=en

YOUR DATA IS ALLOCATED TO VARIOUS PHYSICAL DATA MEDIUMS. THIS HAS THE ADVANTAGE OF ALLOWING TO RETRIEVE THE DATA FASTER, AND OF PROTECTING IT BETTER FROM MANIPULATION. EVERY GOOGLE DATA CENTRE HAS RESPECTIVE EMERGENCY PROGRAMS FOR YOUR DATA. HENCE, IN CASE OF A HARDWARE FAILURE AT GOOGLE OR A SERVER ERROR DUE TO NATURAL DISASTERS, THE RISK FOR A SERVICE INTERRUPTION STAYS RELATIVELY LOW.

GOOGLE ANALYTICS HAS A 26 MONTHS STANDARDISED PERIOD OF RETAINING YOUR USER DATA. AFTER THIS TIME, YOUR USER DATA IS DELETED. HOWEVER, WE HAVE THE POSSIBILITY TO CHOOSE THE RETENTION PERIOD OF USER DATA OURSELVES. THERE ARE THE FOLLOWING FIVE OPTIONS:

- DELETION AFTER 14 MONTHS
- DELETION AFTER 26 MONTHS
- DELETION AFTER 38 MONTHS
- DELETION AFTER 50 MONTHS
- NO AUTOMATICAL DELETION

AS SOON AS THE CHOSEN PERIOD IS EXPIRED, THE DATA IS DELETED ONCE A MONTH. THIS RETENTION PERIOD APPLIES TO ANY OF YOUR DATA WHICH IS LINKED TO COOKIES, USER IDENTIFICATION AND ADVERTISEMENT IDS (E.G. COOKIES OF THE DOUBLECLICK DOMAIN). ANY REPORT RESULTS ARE BASED ON AGGREGATED INFORMATION AND ARE STORED INDEPENDENTLY OF ANY USER DATA. AGGREGATED INFORMATION IS A MERGE OF INDIVIDUAL DATA INTO A SINGLE AND BIGGER UNIT.

HOW CAN I DELETE MY DATA OR PREVENT DATA RETENTION?
UNDER THE PROVISIONS OF THE EUROPEAN UNION’S DATA PROTECTION LAW, YOU HAVE THE RIGHT TO OBTAIN INFORMATION ON YOUR DATA AND TO UPDATE, DELETE OR RESTRICT IT. WITH THE HELP OF A BROWSER ADD ON THAT CAN DEACTIVATE GOOGLE ANALYTICS’ JAVASCRIPT (GA.JS, ANALYTICS.JS, DC.JS), YOU CAN PREVENT GOOGLE ANALYTICS FROM USING YOUR DATA. YOU CAN DOWNLOAD THIS ADD ON AT https://tools.google.com/dlpage/gaoptout?hl=en-GB. PLEASE CONSIDER THAT THIS ADD ON CAN ONLY DEACTIVATE ANY DATA COLLECTION BY GOOGLE ANALYTICS.

SHOULD YOU GENERALLY WANT TO DEACTIVATE, DELETE OR MANAGE ALL COOKIES (INDEPENDENTLY OF GOOGLE ANALYTICS), YOU CAN USE ONE OF THE GUIDES THAT ARE AVAILABLE FOR ANY BROWSER:

Chrome: Clear, enable and manage cookies in Chrome 
Safari: Manage cookies and website data in Safari 
Firefox: Clear cookies and site data in Firefox 
Internet Explorer: Delete and manage cookies 
Microsoft Edge: Delete cookies in Microsoft Edge 

GOOGLE ANALYTICS IS AN ACTIVE PARTICIPANT OF THE EU-U.S. PRIVACY SHIELD FRAMEWORK, WHICH REGULATES CORRECT AND SAVE TRANSFER OF PERSONAL DATA.
YOU CAN FIND MORE INFORMATION ON THIS AT https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121508320. WE HOPE WE WERE ABLE TO MAKE YOU MORE FAMILIAR WITH THE MOST IMPORTANT INFORMATION ON GOOGLE ANALYTICS’ DATA PROCESSING. IF YOU WANT TO LEARN MORE ABOUT THE TRACKING SERVICE, WE RECOMMEND BOTH OF THE FOLLOWING LINKS: https://marketingplatform.google.com/about/analytics/terms/gb/ AND https://support.google.com/analytics/answer/6004245?hl=en.

GOOGLE ANALYTICS IP ANONYMISATION
WE IMPLEMENTED GOOGLE ANALYTICS’ IP ADDRESS ANONYMISATION TO THIS WEBSITE. GOOGLE DEVELOPED THIS FUNCTION, SO THIS WEBSITE CAN COMPLY WITH THE APPLICABLE PRIVACY LAWS AND THE LOCAL DATA PROTECTION AUTHORITIES’ RECOMMENDATIONS, SHOULD THEY PROHIBIT THE RETENTION OF ANY FULL IP ADDRESSES.
THE ANONYMISATION OR MASKING OF IP ADDRESSES TAKES PLACE, AS SOON AS THEY REACH GOOGLE ANALYTICS’ DATA COLLECTION NETWORK, BUT BEFORE THE DATA WOULD BE SAVED OR PROCESSED.

YOU CAN FIND MORE INFORMATION ON IP ANONYMISATION AT https://support.google.com/analytics/answer/2763052?hl=en.

GOOGLE ANALYTICS REPORTS ON DEMOGRAPHIC CHARACTERISTICS AND INTERESTS
WE HAVE TURNED ON GOOGLE ANALYTICS’ FUNCTIONS FOR ADVERTISING REPORTS. THESE REPORTS ON DEMOGRAPHIC CHARACTERISTICS AND INTERESTS CONTAIN DETAILS ABOUT AGE, GENDER AND INTERESTS. THROUGH THEM WE CAN GET A BETTER PICTURE OF OUR USERS – WITHOUT BEING ABLE TO ALLOCATE ANY DATA TO INDIVIDUAL PERSONS. YOU CAN LEARN MORE ABOUT ADVERTISING FUNCTIONS AT https://support.google.com/analytics/answer/3450482?hl=en&%3Butm_id=ad.

YOU CAN TERMINATE THE USE OF YOUR GOOGLE ACCOUNT’S ACTIVITIES AND INFORMATION IN “ADS SETTINGS” AT https://adssettings.google.com/authenticated VIA A CHECKBOX.

GOOGLE ANALYTICS DEACTIVATION LINK
BY CLICKING ON THE FOLLOWING DEACTIVATION LINK YOU CAN PREVENT GOOGLE FROM TRACKING YOUR FURTHER VISITS. CAUTION: THE DELETION OF COOKIES, THE USE OF YOUR BROWSER’S INCOGNITO/PRIVATE MODE OR THE USE OF A DIFFERENT BROWSER MAY LEAD TO YOUR DATA BEING COLLECTED AGAIN.

DEACTIVATE GOOGLE ANALYTICS

GOOGLE ANALYTICS‘ DATA PROCESSING AMENDMENT
BY ACCEPTING THE AMENDMENT ON DATA PROCESSING IN GOOGLE ANALYTICS, WE ENTERED A CONTRACT WITH GOOGLE CONCERNING THE USE OF GOOGLE ANALYTICS.

YOU CAN FIND OUT MORE ABOUT THE AMENDMENT ON DATA PROCESSING FOR GOOGLE ANALYTICS HERE: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

GOOGLE ANALYTICS GOOGLE SIGNALS PRIVACY POLICY
WE HAVE ACTIVATED GOOGLE SIGNALS IN GOOGLE ANALYTICS. THROUGH THIS, ANY EXISTING GOOGLE ANALYTICS FUNCTIONS (ADVERTISING REPORTS, REMARKETING, CROSS-DEVICE REPORTS AND REPORTS ON INTERESTS AND DEMOGRAPHIC CHARACTERISTICS) ARE UPDATED, TO RESULT IN THE SUMMARY AND ANONYMISATION OF YOUR DATA, SHOULD YOU HAVE PERMITTED PERSONALISED ADS IN YOUR GOOGLE ACCOUNT.

THE SPECIAL ASPECT OF THIS IS THAT IT INVOLVES CROSS-DEVICE TRACKING. THAT MEANS YOUR DATA CAN BE ANALYSED ACROSS MULTIPLE DEVICES. THROUGH THE ACTIVATION OF GOOGLE SIGNALS, DATA IS COLLECTED AND LINKED TO THE GOOGLE ACCOUNT. FOR EXAMPLE, IT ENABLES GOOGLE TO RECOGNISE WHEN YOU LOOK AT A PRODUCT ON A SMARTPHONE AND LATER BUY THE PRODUCT ON A LAPTOP. DUE TO ACTIVATING GOOGLE SIGNALS, WE CAN START CROSS-DEVICE REMARKETING CAMPAIGNS, WHICH WOULD OTHERWISE NOT BE POSSIBLE TO THIS EXTENT. REMARKETING MEANS, THAT WE CAN SHOW YOU OUR PRODUCTS AND SERVICES ACROSS OTHER WEBSITES AS WELL.

MOREOVER, FURTHER VISITOR DATA SUCH AS LOCATION, SEARCH HISTORY, YOUTUBE HISTORY AND DATA ABOUT YOUR ACTIONS ON OUR WEBSITE ARE COLLECTED IN GOOGLE ANALYTICS. AS A RESULT, WE RECEIVE IMPROVED ADVERTISING REPORTS AND MORE USEFUL INFORMATION ON YOUR INTERESTS AND DEMOGRAPHIC CHARACTERISTICS. THESE INCLUDE YOUR AGE, THE LANGUAGE YOU SPEAK, WHERE YOU LIVE OR WHAT YOUR GENDER IS. CERTAIN SOCIAL CRITERIA SUCH AS YOUR JOB, YOUR MARITAL STATUS OR YOUR INCOME ARE ALSO INCLUDED. ALL THESE CHARACTERISTICS HELP GOOGLE ANALYTICS TO DEFINE GROUPS OF PERSONS OR TARGET AUDIENCES.

THOSE REPORTS ALSO HELP US TO BETTER ASSESS YOUR BEHAVIOUR, AS WELL AS YOUR WISHES AND INTERESTS. AS A RESULT, WE CAN OPTIMISE AND CUSTOMISE OUR PRODUCTS AND SERVICES FOR YOU. BY DEFAULT, THIS DATA EXPIRES AFTER 26 MONTHS. PLEASE CONSIDER, THAT THIS DATA IS ONLY COLLECTED IF YOU HAVE AGREED TO PERSONALISED ADVERTISEMENT IN YOUR GOOGLE ACCOUNT. THE RETAINED INFORMATION IS ALWAYS EXCLUSIVELY SUMMARISED AND ANONYMOUS DATA, AND NEVER ANY DATA ON INDIVIDUAL PERSONS. YOU CAN MANAGE OR DELETE THIS DATA IN YOUR GOOGLE ACCOUNT.

GOOGLE ADSENSE PRIVACY POLICY
WE USE GOOGLE ADSENSE ON THIS WEBSITE. IT IS AN ADVERTISING PROGRAM OF THE COMPANY GOOGLE INC. (1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW, CA 94043, USA). WITH GOOGLE ADSENSE WE CAN SHOW ADVERTISEMENTS THAT FIT OUR THEME. THUS, WE CAN OFFER YOU ADVERTS THAT IDEALLY GIVE YOU ADDED VALUE. IN THIS PRIVACY STATEMENT ON GOOGLE ADSENSE WE WILL EXPLAIN TO YOU, WHY WE USE GOOGLE ADSENSE ON OUR WEBSITE AND WHICH OF YOUR DATA IS PROCESSED AND SAVED, AS WELL AS HOW YOU CAN PREVENT THIS DATA RETENTION.

WHAT IS GOOGLE ADSENSE?
THE ADVERTISING PROGRAM GOOGLE ADSENSE HAS BEEN AROUND SINCE 2003. AS OPPOSED TO GOOGLE ADS (PREVIOUSLY: GOOGLE ADWORDS) IT IS NOT POSSIBLE TO ADVERTISE ON GOOGLE ADSENSE ONESELF. GOOGLE ADSENSE DISPLAYS ADVERTISEMENTS ON WEBSITES, SUCH AS OURS. THE BIGGEST ADVANTAGE OF THIS WEB SERVICE COMPARED TO SOME OTHERS, IS THAT GOOGLE ADSENSE ONLY SHOWS ADS TO YOU WHICH MATCH OUR WEBSITE’S CONTENTS. GOOGLE HAS ITS OWN ALGORITHM WHICH CALCULATES WHAT ADS ARE SHOWN TO YOU. OF COURSE, WE ONLY WANT TO SHOW YOU ADS THAT INTEREST YOU AND PROVIDE YOU ADDED VALUE. GOOGLE CHECKS WHICH ADVERTISEMENTS ARE SUITABLE FOR OUR USERS, CONSIDERING YOUR INTERESTS, YOUR USER BEHAVIOUR AND OUR OFFER. AT THIS POINT WE WANT TO MENTION THAT WE ARE NOT RESPONSIBLE FOR THE CHOICE OF THE ADS. WE MERELY OFFER ADVERTISING SPACE ON OUR WEBSITE, WHILE GOOGLE SELECTS THE DISPLAYED ADS. MOREOVER, SINCE AUGUST 2013 THE ADS ARE CUSTOMISED TO THE RESPECTIVE USER INTERFACE. THIS MEANS, THAT NO MATTER IF YOU VISIT OUR WEBSITE WITH YOUR SMARTPHONE, YOUR PC OR YOUR LAPTOP, THE ADS ADJUST TO YOUR TERMINAL DEVICE.

WHY DO WE USE GOOGLE ADSENSE ON OUR WEBSITE?
THE OPERATION OF A HIGH-QUALITY WEBSITE REQUIRES TREMENDOUS DEDICATION AND COMMITMENT. WE ARE ESSENTIALLY NEVER FINISHED WITH WORKING ON OUR WEBSITE. THIS IS, BECAUSE WE CONTINUOUSLY MAINTAIN AND KEEP OUR WEBSITE UP TO DATE. OF COURSE, WE WANT TO ACHIEVE ECONOMIC SUCCESS WITH THIS WORK. THEREFORE, WE DECIDED FOR TO USE ADVERTISEMENTS AS A SOURCE OF REVENUE. IT IS MOST IMPORTANT TO US HOWEVER, THAT WE DO NOT DISRUPT YOUR VISIT TO OUR WEBSITE WITH THESE ADVERTISEMENTS. THENCE, WITH THE AID OF GOOGLE ADSENSE, ONLY ADVERTS THAT ARE TAILORED TO YOU AND OUR THEMES ARE SHOWN.

LIKE WITH GOOGLE’S INDEXATION FOR A WEBSITE, A BOT EXAMINES BOTH, THE MATCHING CONTENT AND THE OFFERS ON OUR WEBSITE. THEN, THE ADS ARE ADAPTED TO AND PRESENTED ON THE WEBSITE. ALONGSIDE THE CONTEXTUAL OVERLAPS BETWEEN THE ADS AND WEBSITE OFFER, ADSENSE ALSO SUPPORTS INTEREST-BASED TARGETING. THIS MEANS, THAT GOOGLE ALSO USES YOUR DATA TO OFFER ADVERTISING THAT IS TAILORED TO YOU. THAT WAY YOU RECEIVE ADS THAT IDEALLY OFFER YOU ADDED VALUE, AND IT GIVES US A HIGHER CHANCE OF EARNING A BIT.

WHAT DATA IS STORED BY GOOGLE ADSENSE?
GOOGLE ADSENSE USES COOKIES TO DISPLAY ADS THAT ARE CUSTOMISED TO YOU. COOKIES ARE LITTLE TEXT FILES, THAT STORE CERTAIN INFORMATION ON YOUR COMPUTER.

COOKIES ARE SUPPOSED TO ENABLE IMPROVED ADVERTISEMENTS IN ADSENSE. THEY DO NOT CONTAIN ANY PERSONALLY IDENTIFIABLE DATA. HOWEVER, IT SHOULD BE CONSIDERED THAT GOOGLE DOES NOT VIEW DATA SUCH AS “PSEUDONYMOUS COOKIE-IDS” (NAME OR OTHER IDENTIFICATION FEATURE IS REPLACED WITH A PSEUDONYM) OR IP ADDRESSES AS PERSONALLY IDENTIFIABLE INFORMATION. ALTHOUGH, WITHIN THE FRAMEWORK OF THE GDPR, THIS DATA CAN BE CLASSIFIED AS PERSONAL DATA. FOLLOWING EVERY IMPRESSION (EVERY TIME YOU SEE AN AD), EVERY CLICK AND ANY OTHER ACTIVITY THAT LEADS TO A CALL ON ITS SERVERS, GOOGLE ADSENSE SENDS A COOKIE TO THE BROWSER. THE COOKIE IS THEN SAVED IN THE BROWSER, PROVIDED THE BROWSER ACCEPTS IT.

UNDER CERTAIN CIRCUMSTANCES, THIRD PARTIES CAN PLACE COOKIES IN YOUR BROWSER, AND READ THEM OR USE WEB BEACONS, TO STORE DATA THEY RECEIVE THROUGH THE DISPLAY OF ADS ON THE WEBSITE. WEB BEACONS ARE LITTLE GRAPHICS THAT ANALYSE AND A RECORD THE LOG FILE. THIS ANALYSIS ALLOWS A STATISTICAL EVALUATION FOR THE ONLINE MARKETING.

THROUGH THIS COOKIE, GOOGLE CAN COLLECT CERTAIN INFORMATION ON YOUR USER BEHAVIOUR ON OUR WEBSITE. THESE INCLUDE:

- INFORMATION ON HOW YOU INTERACT WITH AN AD (CLICKS, IMPRESSIONS, MOUSE MOVEMENTS)
- INFORMATION IF AN AD HAS ALREADY BEEN DISPLAYED IN YOUR BROWSER. THIS DATA HELPS TO PREVENT AN AD FROM SHOWING MULTIPLE TIMES.

THEREBY, GOOGLE EVALUATES AND ANALYSES DATA ON THE DISPLAYED ADVERTISING MATERIAL ALONG WITH YOUR IP ADDRESS. PRIMARILY, GOOGLE USES THE DATA TO MEASURE THE EFFECTIVENESS OF AN AD AND IMPROVE THE ADVERTISING OFFER. MOREOVER, THE DATA DOES NOT GET LINKED TO YOUR PERSONAL DATA WHICH GOOGLE MIGHT HAVE RECEIVED VIA OTHER GOOGLE SERVICES.

IN THE FOLLOWING WE WILL INTRODUCE YOU TO THE COOKIES THAT GOOGLE ADSENSE USES FOR TRACKING PURPOSES. PLEASE NOTE, THAT WE WILL REFER TO A TEST WEBSITE, WHICH ONLY HAS GOOGLE ADSENSE INSTALLED TO IT:

NAME: UID
VALUE: 891269189121508320-8
PURPOSE: THE COOKIE IS STORED UNDER THE DOMAIN ADFORM.NET. IT PROVIDES A UNIQUELY ASSIGNED USER ID THAT IS GENERATED AUTOMATICALLY AND COLLECTS DATA ON THE ACTIVITY ON OUR WEBSITE.
EXPIRY DATE: AFTER 2 MONTHS

NAME: C
VALUE: 1
PURPOSE: THIS COOKIE IDENTIFIES IF YOUR BROWSER ACCEPTS COOKIES. THE COOKIE IS STORED UNDER THE DOMAIN TRACK.ADFORM.NET.
EXPIRY DATE: AFTER 1 MONTHNAME: CID
VALUE: 8912691894970695056,0,0,0,0
PURPOSE: THIS COOKIE IS SAVED UNDER THE DOMAIN TRACK.ADFORM.NET. IT STANDS FOR THE CLIENT ID AND IS USED TO OFFER YOU IMPROVED ADVERTISEMENTS. IT CAN FORWARD MORE RELEVANT ADVERTS TO THE USER AND HELPS TO IMPROVE REPORTS ON CAMPAIGN PERFORMANCE.
EXPIRY DATE: AFTER 2 MONTHS

NAME: IDE
VALUE: ZOTJ4TWXWBFDJAATZ2TZNAQMXRU121508320-1
PURPOSE: THE COOKIE IS STORED UNDER THE DOMAIN DOUBLECLICK.NET. IT SERVES THE PURPOSE OF REGISTERING YOUR ACTIONS FOLLOWING AN IMPRESSION OR A CLICK ON THE AD. THUS, IT CAN BE MEASURED HOW OUR VISITORS LIKE AN AD.
EXPIRY DATA: AFTER 1 MONTH

NAME: TEST_COOKIE
VALUE: NOT SPECIFIED
PURPOSE: WITH THE „TEST_COOKIES“ IT CAN BE VERIFIED, IF YOUR BROWSER EVEN SUPPORTS COOKIES. THE COOKIE IS SAVED UNDER THE DOMAIN DOUBLECLICK.NET.
EXPIRY DATE: AFTER 1 MONTH

NAME: CT592996
VALUE:733366
PURPOSE: IT IS SAVED UNDER THE DOMAIN ADFORM.NET. THE COOKIE IS PLACED UPON YOUR CLICK ON AN AD. WE COULD NOT FIND ANY FURTHER INFORMATION ON THE USE OF THIS COOKIE.
EXPIRY DATE: AFTER ONE HOUR

NOTE: THIS LIST DOES NOT CLAIM TO BE EXHAUSTIVE, AS GOOGLE FREQUENTLY CHANGE THE CHOICE OF THEIR COOKIES.

HOW LONG AND WHERE IS THE DATA STORED?
GOOGLE RETAINS YOUR IP ADDRESS, AS WELL AS VARIOUS ACTIVITIES YOU PERFORM ON THE WEBSITE. COOKIES STORE THIS INFORMATION WITH THE INTERACTIONS ON OUR WEBSITE. ACCORDING TO GOOGLE, THE COMPANY COLLECTS AND SAVES THE GIVEN INFORMATION SECURELY ON ITS INTERNAL SERVERS IN THE USA.

IF YOU DO NOT HAVE A GOOGLE ACCOUNT OR ARE NOT LOGGED IN, GOOGLE USUALLY STORES THE COLLECTED DATA ON YOUR BROWSER WITH A UNIQUE IDENTIFICATION (ID). THE IDS SAVED IN COOKIES SERVE E.G. FOR PROVIDING PERSONALISED ADVERTISEMENTS. IF YOU ARE LOGGED INTO A GOOGLE ACCOUNT, GOOGLE CAN GATHER PERSONAL INFORMATION.

YOU CAN DELETE CERTAIN DATA THAT IS SAVED BY GOOGLE ANYTIME (SEE NEXT SECTION). MUCH OF THE INFORMATION SAVED IN COOKIES GET AUTOMATICALLY DELETED AFTER A SPECIFIC TIME. HOWEVER, THERE ARE ALSO DATA WHICH ARE RETAINED BY GOOGLE FOR A LONGER PERIOD. THIS IS THE CASE, WHEN GOOGLE MUST STORE CERTAIN DATA FOR AN UNDEFINED, LONGER PERIOD DUE TO ECONOMICAL OR LEGAL NECESSITIES.

HOW CAN I DELETE MY DATA OR PREVENT DATA RETENTION?
YOU CAN ALWAYS CLEAR OR DEACTIVATE COOKIES THAT ARE ON YOUR COMPUTER. HOW EXACTLY THIS CAN BE DONE DEPENDS ON THE BROWSER.

HERE YOU CAN FIND AN INSTRUCTION ON HOW YOU CAN MANAGE COOKIES IN YOUR BROWSER:

Chrome: Clear, enable and manage cookies in Chrome 
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox 
Internet Explorer: Delete and manage cookies 
Microsoft Edge: Delete cookies in Microsoft Edge 

IF YOU GENERALLY DO NOT WANT TO ALLOW ANY COOKIES, YOU CAN SET YOUR BROWSER TO NOTIFY YOU WHENEVER A POTENTIAL COOKIE IS ABOUT TO BE SET. THIS LETS YOU DECIDE TO EITHER PERMIT OR DENY THE PLACEMENT OF EVERY SINGLE COOKIE. BY DOWNLOADING AND INSTALLING THE BROWSER PLUGIN AT https://support.google.com/ads/answer/7395996, ANY ADVERTISING COOKIES GET DEACTIVATED AS WELL. PLEASE NOTE, THAT DEACTIVATING THESE COOKIES DOES NOT STOP ADVERTISEMENTS, IT ONLY INHIBITS PERSONALISED ADVERTS.

IF YOU HAVE A GOOGLE ACCOUNT, YOU CAN DEACTIVATE PERSONALISED ADVERTS ON THE WEBSITE https://adssettings.google.com/authenticated. YOU WILL CONTINUE TO SEE ADS, BUT THEY WILL STOP BEING CUSTOMISED TO YOUR INTERESTS. NEVERTHELESS, THE ADS ARE DISPLAYED BASED ON A FEW FACTORS, SUCH AS YOUR LOCATION, THE BROWSER TYPE AND THE USED SEARCH TERMS.

YOU CAN LEARN MORE ABOUT WHAT DATA GOOGLE GENERALLY COLLECTS AND WHAT THEY ARE USED FOR AT https://policies.google.com/privacy?hl=en-GB.

EMBEDDED SOCIAL MEDIA ELEMENTS PRIVACY POLICY
WE HAVE EMBEDDED ELEMENTS FROM SOCIAL MEDIA SERVICES ON OUR WEBSITE, TO DISPLAY PICTURES, VIDEOS AND TEXTS. BY VISITING PAGES THAT PRESENT SUCH ELEMENTS, DATA IS TRANSFERRED FROM YOUR BROWSER TO THE RESPECTIVE SOCIAL MEDIA SERVICE, WHERE IT IS STORED. WE DO NOT HAVE ACCESS TO THIS DATA.
THE FOLLOWING LINKS LEAD TO THE RESPECTIVE SOCIAL MEDIA SERVICES’ SITES, WHERE YOU CAN FIND A DECLARATION ON HOW THEY HANDLE YOUR DATA:

- INSTAGRAM DATA POLICY: https://help.instagram.com/519522125107875
-
FOR YOUTUBE, THE GOOGLE PRIVACY POLICY APPLIES: https://policies.google.com/privacy?hl=en-GB

INSTAGRAM PRIVACY POLICY
WE HAVE INTEGRATED FUNCTIONS OF INSTAGRAM TO OUR WEBSITE. INSTAGRAM IS A SOCIAL MEDIA PLATFORM OF THE COMPANY INSTAGRAM LLC, 1601 WILLOW RD, MENLO PARK CA 94025, USA. SINCE 2012, INSTAGRAM IS A SUBSIDIARY COMPANY OF FACEBOOK INC. AND IS A PART OF FACEBOOK’S PRODUCTS. THE INCLUSION OF INSTAGRAM’S CONTENTS ON OUR WEBSITE IS CALLED EMBEDDING. WITH THIS, WE CAN SHOW YOU INSTAGRAM CONTENTS SUCH AS BUTTONS, PHOTOS OR VIDEOS DIRECTLY ON OUR WEBSITE. IF YOU OPEN WEBSITES OF OUR ONLINE PRESENCE, THAT HAVE AN INTEGRATED INSTAGRAM FUNCTION, DATA GETS TRANSMITTED TO, AS WELL AS STORED AND PROCESSED BY INSTAGRAM. INSTAGRAM USES THE SAME SYSTEMS AND TECHNOLOGIES AS FACEBOOK. THEREFORE, YOUR DATA WILL BE PROCESSED ACROSS ALL FACEBOOK FIRMS.

IN THE FOLLOWING, WE WANT TO GIVE YOU A MORE DETAILED INSIGHT ON WHY INSTAGRAM COLLECTS DATA, WHAT DATA THESE ARE AND HOW YOU CAN CONTROL DATA PROCESSING. AS INSTAGRAM BELONGS TO FACEBOOK INC., WE HAVE, ON THE ONE HAND RECEIVED THIS INFORMATION FROM THE INSTAGRAM GUIDELINES, AND ON THE OTHER HAND FROM FACEBOOK’S DATA POLICY.

WHY DO WE USE INSTAGRAM ON OUR WEBSITE?
INSTAGRAM IS A SOCIAL MEDIA PLATFORM WHOSE SUCCESS HAS SKYROCKETED WITHIN RECENT YEARS. NATURALLY, WE HAVE ALSO REACTED TO THIS BOOM. WE WANT YOU TO FEEL AS COMFORTABLE AS POSSIBLE ON OUR WEBSITE. THEREFORE, WE ATTACH GREAT IMPORTANCE TO DIVERSIFIED CONTENTS. WITH THE EMBEDDED INSTAGRAM FEATURES WE CAN ENRICH OUR CONTENT WITH HELPFUL, FUNNY OR EXCITING INSTAGRAM CONTENTS. SINCE INSTAGRAM IS A SUBSIDIARY COMPANY OF FACEBOOK, THE COLLECTED DATA CAN ALSO SERVE US FOR CUSTOMISED ADVERTISING ON FACEBOOK. HENCE, ONLY PERSONS WHO ARE GENUINELY INTERESTED IN OUR PRODUCTS OR SERVICES CAN SEE OUR ADS.

INSTAGRAM ALSO USES THE COLLECTED DATA FOR TRACKING AND ANALYSIS PURPOSES. WE RECEIVE SUMMARISED STATISTICS AND THEREFORE MORE INSIGHT TO YOUR WISHES AND INTERESTS. IT IS IMPORTANT TO MENTION THAT THESE REPORTS DO NOT IDENTIFY YOU PERSONALLY.

WHAT DATA IS SAVED BY INSTAGRAM?
WHENEVER YOU LAND ON ONE OF OUR SITES, WHICH HAVE INSTAGRAM FUNCTIONS (I.E. INSTAGRAM PHOTOS OR PLUGINS) INTEGRATED TO THEM, YOUR BROWSER AUTOMATICALLY CONNECTS WITH INSTAGRAM’S SERVERS. THEREBY, DATA IS SENT TO, AS WELL AS SAVED AND PROCESSED BY INSTAGRAM. THIS ALWAYS HAPPENS, WHETHER YOU HAVE AN INSTAGRAM ACCOUNT OR NOT. MOREOVER, IT INCLUDES INFORMATION ON OUR WEBSITE, YOUR COMPUTER, YOUR PURCHASES, THE ADVERTISEMENTS YOU SEE AND ON HOW YOU USE OUR OFFER. THE DATE AND TIME OF YOUR INTERACTION IS ALSO STORED. IF YOU HAVE AN INSTAGRAM ACCOUNT OR ARE LOGGED IN, INSTAGRAM SAVES SIGNIFICANTLY MORE DATA ON YOU.

FACEBOOK DISTINGUISHES BETWEEN CUSTOMER DATA AND EVENT DATA. WE ASSUME THIS IS ALSO THE CASE FOR INSTAGRAM. CUSTOMER DATA ARE FOR EXAMPLE NAMES, ADDRESSES, PHONE NUMBERS AND IP ADDRESSES. THESE DATA ARE ONLY TRANSMITTED TO INSTAGRAM, IF THEY HAVE BEEN “HASHED” FIRST. THEREBY, A SET OF DATA IS TRANSFORMED INTO A STRING OF CHARACTERS, WHICH ENCRYPTS ANY CONTACT DATA. MOREOVER, THE AFOREMENTIONED “EVENT DATA“ (DATA ON YOUR USER BEHAVIOUR) IS TRANSMITTED AS WELL. IT IS ALSO POSSIBLE, THAT CONTACT DATA MAY GET COMBINED WITH EVENT DATA. THE COLLECTED DATA DATA IS MATCHED WITH ANY DATA INSTAGRAM ALREADY HAS ON YOU.

FURTHERMORE, THE GATHERED DATA ARE TRANSFERRED TO FACEBOOK VIA LITTLE TEXT FILES (COOKIES) WHICH USUALLY GET SET IN YOUR BROWSER. DEPENDING ON THE INSTAGRAM FUNCTION USED, AND WHETHER YOU HAVE AN INSTAGRAM ACCOUNT YOURSELF, THE AMOUNT OF DATA THAT GETS STORED VARIES.

WE ASSUME DATA PROCESSING ON INSTAGRAM WORKS THE SAME WAY AS ON FACEBOOK. THEREFORE, IF YOU HAVE AN ACCOUNT ON INSTAGRAM OR HAVE VISITED www.instagram.com, INSTAGRAM HAS SET AT LEAST ONE COOKIE. IF THIS IS THE CASE, YOUR BROWSER USES THE COOKIE TO SEND INFORMATION TO INSTAGRAM, AS SOON AS YOU COME ACROSS AN INSTAGRAM FUNCTION. NO LATER THAN 90 DAYS (AFTER MATCHING) THE DATA IS DELETED OR ANONYMISED. EVEN THOUGH WE HAVE STUDIED INSTAGRAM’S DATA PROCESSING IN-DEPTH, WE CANNOT TELL FOR SURE WHAT EXACT DATA INSTAGRAM COLLECTS AND RETAINS.

IN THE FOLLOWING WE WILL SHOW YOU A LIST OF THE LEAST COOKIES PLACED IN YOUR BROWSER WHEN CLICK ON AN INSTAGRAM FUNCTION (E.G. BUTTON OR AN INSTA PICTURE). IN OUR TEST WE ASSUME YOU DO NOT HAVE AN INSTAGRAM ACCOUNT, SINCE IF YOU WOULD BE LOGGED IN TO YOUR INSTAGRAM ACCOUNT, YOUR BROWSER WOULD PLACE SIGNIFICANTLY MORE COOKIES.
THE FOLLOWING COOKIES WERE USED IN OUR TEST:

NAME: CSRFTOKEN
VALUE: “”
PURPOSE: THIS COOKIE IS MOST LIKELY SET FOR SECURITY REASONS TO PREVENT FALSIFICATIONS OF REQUESTS. WE COULD NOT FIND OUT MORE INFORMATION ON IT.
EXPIRY DATE: AFTER ONE YEAR

NAME: MID
VALUE: “”
PURPOSE: INSTAGRAM PLACES THIS COOKIE TO OPTIMISE ITS OWN OFFERS AND SERVICES IN- AND OUTSIDE OF INSTAGRAM. THE COOKIE ALLOCATES A UNIQUE USER ID.
EXPIRY DATE: AFTER END OF SESSION

NAME: FBSR_121508320124024
VALUE: NO INFORMATION
PURPOSE: THIS COOKIE STORES THE LOGIN REQUEST OF INSTAGRAM APP USERS.
EXPIRY DATE: AFTER END OF SESSION

NAME: RUR
VALUE: ATN
PURPOSE: THIS IS AN INSTAGRAM COOKIE WHICH GUARANTEES FUNCTIONALITY ON INSTAGRAM.
EXPIRY DATE: AFTER END OF SESSION

NAME: URLGEN
VALUE: “{”194.96.75.33”: 1901}:1IETYV:Y833K2_UJKVXGYE121508320”
PURPOSE: THIS COOKIE SERVES INSTAGRAM’S MARKETING PURPOSES.
EXPIRY DATE: AFTER END OF SESSION

NOTE: WE DO NOT CLAIM THIS LIST TO BE EXHAUSTIVE. THE COOKIES THAT ARE PLACED IN EACH INDIVIDUAL CASE, DEPEND ON THE FUNCTIONS EMBEDDED AS WELL AS ON YOUR USE OF INSTAGRAM.

HOW LONG AND WHERE ARE THESE DATA STORED?
INSTAGRAM SHARES THE INFORMATION OBTAINED WITHIN THE FACEBOOK BUSINESSES WITH EXTERNAL PARTNERS AND PERSONS YOU ARE GLOBALLY CONNECTED WITH. DATA PROCESSING IS DONE ACCORDING TO FACEBOOK’S INTERNAL DATA POLICY. YOUR DATA IS DISTRIBUTED TO FACEBOOK’S SERVERS ACROSS THE WORLD, PARTIALLY FOR SECURITY REASONS. MOST OF THESE SERVERS ARE IN THE USA.

HOW CAN I DELETE MY DATA OR PREVENT DATA RETENTION?
THANKS TO THE GENERAL DATA PROTECTION REGULATION (GDPR), YOU HAVE THE RIGHT OF INFORMATION, RECTIFICATION, TRANSFER AND DELETION OF YOUR DATA. FURTHERMORE, YOU CAN MANAGE YOUR DATA IN INSTAGRAM’S SETTINGS. IF YOU WANT TO DELETE YOUR DATA ON INSTAGRAM COMPLETELY, YOU WILL HAVE TO DELETE YOUR INSTAGRAM ACCOUNT PERMANENTLY.

AND THIS IS HOW AN INSTAGRAM ACCOUNT CAN BE DELETED:

FIRST, OPEN THE INSTAGRAM APP. THEN, NAVIGATE TO YOUR PROFILE PAGE, SELECT THE THREE BARS IN THE TOP RIGHT, CHOOSE “SETTINGS” AND THEN CLICK “HELP”. NOW, YOU WILL BE REDIRECTED TO THE COMPANY’S WEBSITE, WHERE YOU MUST CLICK ON “MANAGING YOUR ACCOUNT” AND THEN “DELETE YOUR ACCOUNT”.

WHEN YOU DELETE YOUR ACCOUNT COMPLETELY, INSTAGRAM DELETES POSTS SUCH AS YOUR PHOTOS AND STATUS UPDATES. ANY INFORMATION OTHER PEOPLE SHARED ABOUT YOU ARE NOT A PART OF YOUR ACCOUNT AND DO THEREFORE NOT GET DELETED.

AS MENTIONED BEFORE, INSTAGRAM PRIMARILY STORES YOUR DATA VIA COOKIES. YOU CAN MANAGE, DEACTIVATE OR DELETE THESE COOKIES IN YOUR BROWSER. DEPENDING ON YOUR BROWSER, MANAGING THEM VARIES A BIT. WE WILL SHOW YOU THE INSTRUCTIONS OF THE MOST RELEVANT BROWSERS HERE.

Chrome: Clear, enable and manage cookies in Chrome 
Safari: Manage cookies and website data in Safari 
Firefox: Clear cookies and site data in Firefox 
Internet Explorer: Delete and manage cookies 
Microsoft Edge: Delete cookies in Microsoft Edge 

GENERALLY, YOU CAN SET YOUR BROWSER TO NOTIFY YOU WHENEVER A COOKIE IS ABOUT TO BE SET. THEN YOU CAN INDIVIDUALLY DECIDE UPON THE PERMISSION OF EVERY COOKIE.

INSTAGRAM IS A SUBSIDIARY COMPANY OF FACEBOOK INC. AND FACEBOOK IS AN ACTIVE PARTICIPANT IN THE EU-U.S. PRIVACY SHIELD FRAMEWORK. THIS FRAMEWORK REGULATES CORRECT TRANSFER BETWEEN THE USA AND THE EUROPEAN UNION. AT https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC YOU CAN FIND OUT MORE ABOUT THIS. WE GAVE OUR BEST TO MAKE YOU FAMILIAR WITH THE MOST IMPORTANT INFORMATION ON DATA PROCESSING BY INSTAGRAM. AT https://help.instagram.com/519522125107875 YOU CAN FIND OUT MORE ON INSTAGRAM’S DATA POLICIES.

YOUTUBE PRIVACY POLICY
WE HAVE INTEGRATED YOUTUBE VIDEOS TO OUR WEBSITE. THEREFORE, WE CAN SHOW YOU INTERESTING VIDEOS DIRECTLY ON OUR SITE. YOUTUBE IS A VIDEO PORTAL, WHICH HAS BEEN A SUBSIDIARY COMPANY OF GOOGLE LLC SINCE 2006. THE VIDEO PORTAL IS OPERATED BY YOUTUBE, LLC, 901 CHERRY AVE., SAN BRUNO, CA 94066, USA. WHEN YOU VISIT A PAGE ON OUR WEBSITE THAT CONTAINS AN EMBEDDED YOUTUBE VIDEO, YOUR BROWSER AUTOMATICALLY CONNECTS TO THE SERVERS OF YOUTUBE OR GOOGLE. THEREBY, CERTAIN DATA ARE TRANSFERRED (DEPENDING ON THE SETTINGS). GOOGLE IS RESPONSIBLE FOR YOUTUBE’S DATA PROCESSING AND THEREFORE GOOGLE’S DATA PROTECTION APPLIES.

IN THE FOLLOWING WE WILL EXPLAIN IN MORE DETAIL WHICH DATA IS PROCESSED, WHY WE HAVE INTEGRATED YOUTUBE VIDEOS AND HOW YOU CAN MANAGE OR CLEAR YOUR DATA.

WHY DO WE USE YOUTUBE VIDEOS ON OUR WEBSITE?
YOUTUBE IS THE VIDEO PLATFORM WITH THE MOST VISITORS AND BEST CONTENT. WE STRIVE TO OFFER YOU THE BEST POSSIBLE USER EXPERIENCE ON OUR WEBSITE, WHICH OF COURSE INCLUDES INTERESTING VIDEOS. WITH THE HELP OF OUR EMBEDDED VIDEOS, WE CAN PROVIDE YOU OTHER HELPFUL CONTENT IN ADDITION TO OUR TEXTS AND IMAGES. ADDITIONALLY, EMBEDDED VIDEOS MAKE IT EASIER FOR OUR WEBSITE TO BE FOUND ON THE GOOGLE SEARCH ENGINE. MOREOVER, IF WE PLACE ADS VIA GOOGLE ADS, GOOGLE ONLY SHOWS THESE ADS TO PEOPLE WHO ARE INTERESTED IN OUR OFFERS, THANKS TO THE COLLECTED DATA.

WHAT DATA IS STORED BY YOUTUBE?
AS SOON AS YOU VISIT ONE OF OUR PAGES WITH AN INTEGRATED YOUTUBE, YOUTUBE PLACES AT LEAST ONE COOKIE THAT STORES YOUR IP ADDRESS AND OUR URL. IF YOU ARE LOGGED INTO YOUR YOUTUBE ACCOUNT, BY USING COOKIES YOUTUBE CAN USUALLY ASSOCIATE YOUR INTERACTIONS ON OUR WEBSITE WITH YOUR PROFILE. THIS INCLUDES DATA SUCH AS SESSION DURATION, BOUNCE RATE, APPROXIMATE LOCATION, TECHNICAL INFORMATION SUCH AS BROWSER TYPE, SCREEN RESOLUTION OR YOUR INTERNET PROVIDER. ADDITIONAL DATA CAN INCLUDE CONTACT DETAILS, POTENTIAL RATINGS, SHARED CONTENT VIA SOCIAL MEDIA OR YOUTUBE VIDEOS YOU ADDED TO YOUR FAVOURITES.

IF YOU ARE NOT LOGGED IN TO A GOOGLE OR YOUTUBE ACCOUNT, GOOGLE STORES DATA WITH A UNIQUE IDENTIFIER LINKED TO YOUR DEVICE, BROWSER OR APP. THEREBY, E.G. YOUR PREFERRED LANGUAGE SETTING IS MAINTAINED. HOWEVER, MANY INTERACTION DATA CANNOT BE SAVED SINCE LESS COOKIES ARE SET.

IN THE FOLLOWING LIST WE SHOW YOU COOKIES THAT WERE PLACED IN THE BROWSER DURING A TEST. ON THE ONE HAND, WE SHOW COOKIES THAT WERE SET WITHOUT BEING LOGGED INTO A YOUTUBE ACCOUNT. ON THE OTHER HAND, WE SHOW YOU WHAT COOKIES WERE PLACED WHILE BEING LOGGED IN. WE DO NOT CLAIM FOR THIS LIST TO BE EXHAUSTIVE, AS USER DATA ALWAYS DEPEND ON HOW YOU INTERACT WITH YOUTUBE.

NAME: YSC
VALUE: B9-CV6OJI5Y121508320-1
PURPOSE: THIS COOKIE REGISTERS A UNIQUE ID TO STORE STATISTICS OF THE VIDEO THAT WAS VIEWED.
EXPIRY DATE: AFTER END OF SESSION

NAME: PREF
VALUE: F1=50000000
PURPOSE: THIS COOKIE ALSO REGISTERS YOUR UNIQUE ID. GOOGLE RECEIVES STATISTICS VIA PREF ON HOW YOU USE YOUTUBE VIDEOS ON OUR WEBSITE.
EXPIRY DATE: AFTER 8 MONTHS

NAME: GPS
VALUE: 1
PURPOSE: THIS COOKIE REGISTERS YOUR UNIQUE ID ON MOBILE DEVICES TO TRACK GPS LOCATIONS.
EXPIRY DATE: AFTER 30 MINUTES

NAME: VISITOR_INFO1_LIVE
VALUE: 95CHZ8BAGYU
PURPOSE: THIS COOKIE TRIES TO ESTIMATE THE USER’S INTERNET BANDWITH ON OUR SITES (THAT HAVE BUILT-IN YOUTUBE VIDEOS).
EXPIRY DATE: AFTER 8 MONTHS

FURTHER COOKIES THAT ARE PLACED WHEN YOU ARE LOGGED INTO YOUR YOUTUBE ACCOUNT:

NAME: APISID
VALUE: ZILLVCLZSKQGSSWI/AU1AZI6HY7121508320-
PURPOSE: THIS COOKIE IS USED TO CREATE A PROFILE ON YOUR INTERESTS. THIS DATA IS THEN USED FOR PERSONALISED ADVERTISEMENTS.
EXPIRY DATE: AFTER 2 YEARS

NAME: CONSENT
VALUE: YES+AT.DE+20150628-20-0
PURPOSE: THE COOKIE STORES THE STATUS OF A USER’S CONSENT TO THE USE OF VARIOUS GOOGLE SERVICES. CONSENT ALSO PROVIDES SAFETY MEASURES TO PROTECT USERS FROM UNAUTHORISED ATTACKS.
EXPIRY DATE: AFTER 19 YEARS

NAME: HSID
VALUE: ACRWPGUIK9DVEHT0I
PURPOSE: THIS COOKIE IS USED TO CREATE A PROFILE ON YOUR INTERESTS. THIS DATA HELPS TO DISPLAY CUSTOMISED ADS.
EXPIRY DATE: AFTER 2 YEARS

NAME: LOGIN_INFO
VALUE: AFMMF2SWRQIHALL6AL…
PURPOSE: THIS COOKIE STORES INFORMATION ON YOUR LOGIN DATA.
EXPIRY DATE: AFTER 2 YEARSNAME: SAPISID
VALUE: 7OAPXOG-PZSJUUF5/ANUDDUISJ9IJZ2VDM
PURPOSE: THIS COOKIE IDENTIFIES YOUR BROWSER AND DEVICE. IT IS USED TO CREATE A PROFILE ON YOUR INTERESTS.
EXPIRY DATE: AFTER 2 YEARS

NAME: SID
VALUE: OQFNKJASI121508320-
PURPOSE: THIS COOKIE STORES YOUR GOOGLE ACCOUNT ID AND YOUR LAST LOGIN TIME, IN A DIGITALLY SIGNED AND ENCRYPTED FORM.
EXPIRY DATE: AFTER 2 YEARS

NAME: SIDCC
VALUE: AN0-TYUQUB2JOCDTYL
PURPOSE: THIS COOKIE STORES INFORMATION ON HOW YOU USE THE WEBSITE AND ON WHAT ADVERTISEMENTS YOU MAY HAVE SEEN BEFORE VISITING OUR WEBSITE.
EXPIRY DATE: AFTER 3 MONTHS

HOW LONG AND WHERE IS THE DATA STORED?
THE DATA YOUTUBE RECEIVE AND PROCESS ON YOU ARE STORED ON GOOGLE’S SERVERS. MOST OF THESE SERVERS ARE IN AMERICA. AT https://www.google.com/about/datacenters/inside/locations/?hl=en YOU CAN SEE WHERE GOOGLE’S DATA CENTRES ARE LOCATED. YOUR DATA IS DISTRIBUTED ACROSS THE SERVERS. THEREFORE, THE DATA CAN BE RETRIEVED QUICKER AND IS BETTER PROTECTED AGAINST MANIPULATION.

GOOGLE STORES COLLECTED DATA FOR DIFFERENT PERIODS OF TIME. YOU CAN DELETE SOME DATA ANYTIME, WHILE OTHER DATA ARE AUTOMATICALLY DELETED AFTER A CERTAIN TIME, AND STILL OTHER DATA ARE STORED BY GOOGLE FOR A LONG TIME. SOME DATA (SUCH AS ELEMENTS ON “MY ACTIVITY”, PHOTOS, DOCUMENTS OR PRODUCTS) THAT ARE SAVED IN YOUR GOOGLE ACCOUNT ARE STORED UNTIL YOU DELETE THEM. MOREOVER, YOU CAN DELETE SOME DATA ASSOCIATED WITH YOUR DEVICE, BROWSER, OR APP, EVEN IF YOU ARE NOT SIGNED INTO A GOOGLE ACCOUNT.

HOW CAN I DELETE MY DATA OR PREVENT DATA RETENTION?
GENERALLY, YOU CAN DELETE DATA MANUALLY IN YOUR GOOGLE ACCOUNT. FURTHERMORE, IN 2019 AN AUTOMATIC DELETION OF LOCATION AND ACTIVITY DATA WAS INTRODUCED. DEPENDING ON WHAT YOU DECIDE ON, IT DELETES STORED INFORMATION EITHER AFTER 3 OR 18 MONTHS.

REGARDLESS OF WHETHER YOU HAVE A GOOGLE ACCOUNT OR NOT, YOU CAN SET YOUR BROWSER TO DELETE OR DEACTIVATE COOKIES PLACED BY GOOGLE. THESE SETTINGS VARY DEPENDING ON THE BROWSER YOU USE. THE FOLLOWING INSTRUCTIONS WILL SHOW HOW TO MANAGE COOKIES IN YOUR BROWSER:

Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari 
Firefox: Clear cookies and site data in Firefox 
Internet Explorer: Delete and manage cookies 
Microsoft Edge: Delete cookies in Microsoft Edge 

IF YOU GENERALLY DO NOT WANT TO ALLOW ANY COOKIES, YOU CAN SET YOUR BROWSER TO ALWAYS NOTIFY YOU WHEN A COOKIE IS ABOUT TO BE SET. THIS WILL ENABLE YOU TO DECIDE TO EITHER ALLOW OR PERMIT EACH INDIVIDUAL COOKIE. SINCE YOUTUBE IS A SUBSIDIARY COMPANY OF GOOGLE, GOOGLE’S PRIVACY STATEMENT APPLIES TO BOTH. IF YOU WANT TO LEARN MORE ABOUT HOW YOUR DATA IS HANDLED, WE RECOMMEND THE PRIVACY POLICY AT https://policies.google.com/privacy?hl=en.

YOUTUBE SUBSCRIBE BUTTON PRIVACY POLICY
WE HAVE INTEGRATED THE YOUTUBE SUBSCRIBE BUTTON TO OUR WEBSITE, WHICH YOU CAN RECOGNISE BY THE CLASSIC YOUTUBE LOGO. THE LOGO SHOWS THE WORDS “SUBSCRIBE” OR “YOUTUBE” IN WHITE LETTERS AGAINST A RED BACKGROUND, WITH A WHITE “PLAY” SYMBOL ON THE LEFT. THE BUTTON MAY ALSO BE DISPLAYED IN A DIFFERENT DESIGN.

OUR YOUTUBE CHANNEL CONSISTENTLY OFFERS YOU FUNNY, INTERESTING OR EXCITING VIDEOS. WITH THE BUILT-IN “SUBSCRIBE” BUTTON YOU CAN SUBSCRIBE TO OUR CHANNEL DIRECTLY VIA OUR WEBSITE AND DO NOT NEED TO GO TO YOUTUBE’S WEBSITE FOR IT. WITH THIS FEATURE, WE WANT TO MAKE IT AS EASY AS POSSIBLE FOR YOU TO ACCESS OUR COMPREHENSIVE CONTENT. PLEASE NOTE THAT YOUTUBE MAY SAVE AND PROCESS YOUR DATA.

IF YOU SEE A BUILT-IN SUBSCRIPTION BUTTON ON OUR PAGE, YOUTUBE SETS AT LEAST ONE COOKIE, ACCORDING TO GOOGLE. THIS COOKIE STORES YOUR IP ADDRESS AND OUR URL. IT ALSO ALLOWS YOUTUBE TO RECEIVE INFORMATION ABOUT YOUR BROWSER, YOUR APPROXIMATE LOCATION AND YOUR DEFAULT LANGUAGE. IN OUR TEST THE FOLLOWING FOUR COOKIES WERE PLACED, WITHOUT US BEING LOGGED INTO YOUTUBE:

NAME: YSC
VALUE: B9-CV6OJI5121508320Y
PURPOSE: THIS COOKIE REGISTERS A UNIQUE ID, WHICH STORES STATISTICS OF THE VIEWED VIDEO.
EXPIRY DATE: AFTER END OF SESSION

NAME: PREF
VALUE: F1=50000000
PURPOSE:THIS COOKIE ALSO REGISTERS YOUR UNIQUE ID. GOOGLE USES PREF TO GET STATISTICS ON HOW YOU INTERACT WITH YOUTUBE VIDEOS ON OUR WEBSITE.
EXPIRY DATE: AFTER 8 MONTHS

NAME: GPS
VALUE: 1
PURPOSE:THIS COOKIE REGISTERS YOUR UNIQUE ID ON MOBILE DEVICES TO TRACK YOUR GPS LOCATION.
EXPIRY DATE: AFTER 30 MINUTES

NAME: VISITOR_INFO1_LIVE
VALUE: 12150832095CHZ8BAGYU
PURPOSE: THIS COOKIE TRIES TO ESTIMATE THE USER’S INTERNET BANDWITH ON OUR WEBSITE (THAT CONTAIN BUILT-IN YOUTUBE VIDEO).
EXPIRY DATE: AFTER 8 MONTHS

NOTE:THESE COOKIES WERE SET AFTER A TEST, THUS WE DO NOT CLAIM FOR THE LIST TO BE EXHAUSTIVE.

IF YOU ARE LOGGED INTO YOUR YOUTUBE ACCOUNT, YOUTUBE MAY STORE MANY OF THE ACTIONS AND INTERACTIONS YOU MAKE ON OUR WEBSITE VIA COOKIES, TO THEN ASSIGN THEM TO YOUR YOUTUBE ACCOUNT.
THIS GIVES YOUTUBE INFORMATION ON E.G. HOW LONG YOU HAVE BEEN BROWSING OUR WEBSITE, WHICH BROWSER TYPE YOU USE, WHICH SCREEN RESOLUTION YOU PREFER OR WHAT ACTIONS YOU TAKE.

ON THE ONE HAND, YOUTUBE USES THIS DATA TO IMPROVE ITS OWN SERVICES AND OFFERS, AND ON THE OTHER HAND TO PROVIDE ANALYSES AND STATISTICS FOR ADVERTISERS (WHO USE GOOGLE ADS).